2025 has been a standout year for Selina Finance, defined by meaningful product innovation, growing industry recognition and a continued focus on doing right by our customers. As the UK’s first provider of Home Equity Lines of Credit, we remain committed to making home equity more flexible, transparent and accessible for homeowners. This year, that commitment was reflected most clearly in the evolution of our HELOC product.
💡 Product innovation: launching the new and improved HELOC
One of the most significant developments in 2025 was the launch of our enhanced HELOC, shaped directly by customer feedback and real world use cases. The result is a product that offers greater flexibility without added complexity. These enhancements make Selina’s HELOC even more straightforward to use, whether funding home improvements, school fees, property investment or other life plans, both big and small.
🗞 Increased Exposure in the Press
2025 saw Selina Finance featured widely across UK media, spanning fintech and property titles as well as broader consumer finance platforms. The examples below represent just a handful of the coverage we received throughout the year. Collectively, it reflects growing interest in how flexible home equity products are being used in real life and how they are shaping the future of UK lending.
Industry insight and thought leadership
FinTech Profile featured our CEO, Hubert Fenwick, sharing insights on flexible lending and what lies ahead for the finance industry in 2026. The piece highlighted the growing role of HELOCs in giving homeowners more choice and control as the UK lending landscape evolves.
Home improvements and property upgrades
Publications such as Property Reporter explored how HELOCs are gaining traction as a way to fund home improvements and property upgrades. These articles reflected growing interest from homeowners and investors looking for flexible alternatives to remortgaging when improving or upgrading their homes.
Greener homes and energy efficiency
Coverage in ESS Magazine and Property Wire explored how flexible finance can support green home upgrades, from insulation to energy-efficient improvements, helping homeowners invest in their properties without the need to remortgage.
Everyday life costs, including school fees
In The i Paper, practical, homeowner-focused stories explored how families are funding significant life expenses such as private school fees and everyday costs. These articles referenced HELOCs as an alternative to credit cards or full remortgages, helping readers understand how home equity can be used more flexibly and responsibly.
Enhanced product launch and developments within second-charge lending
Our enhanced HELOC launch was also covered by The Intermediary, highlighting Selina Finance’s continued product innovation within the UK secured lending market. The coverage focused on how the enhanced HELOC offers greater flexibility for homeowners and intermediaries alike, including improved structure and usability designed around real customer needs.
Together, this breadth of coverage helped raise awareness of HELOCs as a practical, real world option for UK homeowners, not just for property investment, but for life’s bigger plans too. With momentum continuing to build, expect to see a lot more from Selina Finance across the press in 2026.
🏆 Awards & industry recognition
2025 was a standout year for recognition, not just for Selina Finance as a business, but for the people behind it.
Award Wins
Best Service from a Secured Loan Provider, Moneyfacts Awards 2025: Selina Finance was proud to win Best Service from a Secured Loan Provider at the Moneyfacts Awards 2025, recognising our commitment to delivering consistently high standards of service for customers and intermediaries across the UK secured lending market.
Underwriter of the Year, National Mortgage Awards 2025 (Second Charge): We were delighted to see Jess Horn recognised as Underwriter of the Year at the 2025 National Mortgage Awards in the Second Charge category. This award highlights the expertise, care and judgement that sit at the heart of responsible lending and reflects the strength of our credit and underwriting teams.
Recognised as one of the UK’s fastest growing companies: We were also recognised by Business Leader as one of the UK’s fastest growing companies. This recognition reflects the momentum behind our business and the growing demand for flexible, responsible home equity solutions, underpinned by strong fundamentals and long term thinking
Award Nominations
Economic Innovator of the Year – The Spectator Awards 2025 (Finalist)
Selina Finance was named a finalist for Economic Innovator of the Year by The Spectator, recognising our role in introducing and scaling innovative home equity solutions in the UK, while maintaining a strong focus on responsible lending and long-term customer outcomes.
Together, these awards and nominations reflect the progress we’ve made in building a business that combines innovation, service excellence and integrity, and they reinforce our belief that homeowners deserve more flexible, transparent financial options.
🌍 B Corp status – business for people & planet
This year we achieved B Corp certification, joining a global community of companies meeting rigorous standards of social and environmental performance. This isn’t just a badge, it reflects our approach to responsible lending, workplace culture, and the positive impact we aim to have beyond profits.
Becoming a B Corp reinforces our commitment to transparency, sustainability, and putting people, customers, employees and communities at the heart of what we do.
👥 Growing our team: reaching 100+ employees
Behind every product improvement and customer success story is a growing team of people who care deeply about doing things the right way. This year, we reached and surpassed 100 employees, a major milestone in Selina Finance’s journey.
Our teams span compliance, credit risk, customer service, direct sales, engineering, finance, growth, operations, people and product, all working closely together to make home equity simpler, safer and more flexible for UK homeowners.
As we’ve grown, we’ve stayed focused on building a collaborative culture where responsible lending, great customer experience and thoughtful innovation go hand in hand. This growth reflects not just business momentum, but the trust our customers and partners place in us every day.
And we’re not stopping here. As we continue to grow, we’re always keen to hear from people who share our values, so keep an eye out for opportunities to join the Selina Finance team.
🏦 A big step forward for the industry
A major funding milestone helped strengthen the future of HELOCs in the UK. A leading investment firm completed Europe’s first HELOC securitisation, backed by loans provided by Selina Finance.
This matters because growing institutional confidence in HELOCs supports long term funding, wider availability and the potential for better value over time. By combining Selina’s flexible HELOC product with public market backing, this milestone helps make home equity finance more accessible and sustainable for UK homeowners.
As our CEO Hubert Fenwick explains:
“We’re incredibly proud of the technology we’ve built at Selina, which is enabling us to bring true innovation to the UK mortgage market. Odyssey Funding marks a huge step forward, showing that investors share our confidence in HELOCs as the future of home equity lending. It is a product that gives homeowners flexibility that is often lacking from traditional secured lending.
The US HELOC market is more than 25 times larger per capita than the UK, and we are on the path to establishing HELOCs as a core part of the UK consumer finance toolkit.”
🔭 Looking ahead in 2026
We’re proud of the strides made in 2025 and excited about what’s to come. With continued product innovation, stronger partnerships and a growing team, 2026 looks set to be another year of growth and impact for homeowners across the UK.
